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Welcome to WhatTheyThink.com's store. Here you can find research, books, reports and other educational materials from many different sources in the printing and publishing industry. If you have any questions about this store, please contact Eric Vessels - eric@whattheythink.com

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- U.S. Printing Shipments - May 2008

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- U.S. Publishing Businesses: 1997-2010

An extensive examination of the changing nature of magazine, book, and newspaper publishing that investigates the opportunities and challenges for the industry and those businesses that serve and supply it.

- A Critical Look at Offshore Printing

The U.S. printing industry is experiencing increased competition from overseas printing firms. Until recently offshore print quality, turnaround times, language/cultural issues, shipping costs and logistics all made submitting and managing cross-border print work difficult. Now, there are numerous technological and economic factors reducing the barriers U.S. print buyers experience sending work overseas.

- Renewing the Print Industry: A Contrarian's Constructive Perspective

Among the topics are the business environment factors that shape the demand for print, why the industry can't stimulate print demand (and why it shouldn't try) in a market being driven by new media. He reviews the right role for print marketing, issues in sales management, and other critical matters.

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