Cracking the Growth Code: Winning Profitable Growth from New Markets
Product Description
Growth. It's the life force of your business and the key to long-term success and prosperity. Growth is to a business enterprise what food is to a living organism. Companies that grow profitably thrive. Those that fail to grow consistently will, over time, begin to shrink and eventually die.
It's no secret that the market for traditional printing services is a mature market that will grow slowly, if at all, for the foreseeable future. It's also now clear that core print manufacturing services have become commodities that produce only commodity-level profits. For the past several years, printing companies have been diversifiying to generate faster revenue growth and higher profits. Early diversification moves usually involved the addition of new print manufacturing capabilities or value-added services that were ancillary to print manufacturing. But today, a printing company must usually move significantly beyond its traditional core business in order to find substantial growth. And as the "distance from the core" increases, so does the risk associated with such moves.
In Cracking the Growth Code, author G. David Dodd describes a practical and proven four-step process for winning profitable growth from new markets. This process will help you define your core business and identify business expansion opportunities. Cracking the Growth Code will also show you how to evaluate the attractiveness of prospective new markets and measure your odds of achieving success in a new market. This is a must-read for managers who want to jump-start significant revenue and profit growth.
17 pages. Available for immediate download as a PDF file.
It's no secret that the market for traditional printing services is a mature market that will grow slowly, if at all, for the foreseeable future. It's also now clear that core print manufacturing services have become commodities that produce only commodity-level profits. For the past several years, printing companies have been diversifiying to generate faster revenue growth and higher profits. Early diversification moves usually involved the addition of new print manufacturing capabilities or value-added services that were ancillary to print manufacturing. But today, a printing company must usually move significantly beyond its traditional core business in order to find substantial growth. And as the "distance from the core" increases, so does the risk associated with such moves.
In Cracking the Growth Code, author G. David Dodd describes a practical and proven four-step process for winning profitable growth from new markets. This process will help you define your core business and identify business expansion opportunities. Cracking the Growth Code will also show you how to evaluate the attractiveness of prospective new markets and measure your odds of achieving success in a new market. This is a must-read for managers who want to jump-start significant revenue and profit growth.
17 pages. Available for immediate download as a PDF file.
