For Better Business Strategy - Draw a Map

Successful business leaders have long recognized that having a powerful business strategy is critical to building a high-performing enterprise. Strategy is especially important for twenty-first century graphic communications companies. For the past several years, printing companies have been diversifying to offer an array of communications services in addition to "ink on paper." Paradoxically, as printing companies diversify, they must also become more focused. For example, company leaders face more complex strategic decisions about what kinds of customers to target, what specific services to offer, and what human skills and technological capabilities to acquire or develop. It is this need to make difficult choices that makes effective strategy so important.

This report describes how company leaders can use strategy maps to develop and implement profit-building business strategies. Based on the framework of the widely-acclaimed Balanced Scorecard, a strategy map is one of the most powerful tools ever devised for formulating and executing strategy. Author G. David Dodd explains how and why a strategy map will lead a management team to create a strategy that is complete, cohesive, and executable, and he provides a detailed description of how you can build a Balanced Scorecard strategy map for your business. For managers who what to drive faster growth and higher profits, this report is a must-have resource.

24 pages. Available for immediate download as a PDF file.

Also Written by G. David Dodd:

- Cracking the Growth Code: Winning Profitable Growth from New Markets

- Throw Away BHR’s: Win the Pricing Game