Throw Away BHR's: Win the Pricing Game

Most printing companies have little pricing power in today’s competitive market. Overall printing prices have been stable for several years and have declined in some industry segments. Most industry economists say that printing prices will remain under intense competitive pressure for the next several years. Graphic communications companies need sound and effective pricing models to defend themselves against powerful competitive forces and win profitable prices in a difficult market. Studies show that pricing is the most powerful profit-enhancing weapon that companies can use on a daily basis.

In “Throw Away BHR’s: Win the Pricing Game,” author G. David Dodd introduces a new and innovative pricing system for graphic communications companies known as throughput pricing. Dodd clearly demonstrates that traditional budgeted hourly cost rates often lead managers to make bad pricing decisions because they misrepresent the bottom-line profit impact of those decisions. Based on the concepts of Eliyahu M. Goldratt’s Theory of Constraints, Dodd’s throughput pricing system solves the pricing problems associated with BHR’s and enables managers to make more profitable pricing decisions. For managers who want to win the pricing game, this is a must-have resource.

30 pages. Available for immediate download as a PDF file.