The U.S. Graphic Design Business 2004-2009
Product Description
Research by Dr. Joseph Webb, Director of Economics and Research for WhatTheyThink.com, and Mr. Vince Naselli of Naselli & Associates.
The $5.8 billion graphic design industry has approximately 16,000+ businesses (with an average of four employees each) and spends more than $400 million annually on capital goods. The industry has over 80,000 independent freelance practitioners. This is according to a new study entitled “The U.S. Graphic Design Business 2004-2009."
Examining the demographics and trends of graphic design businesses and freelancers, the report outlines the number of creative businesses, employees and freelancers, types of services being offered (and how their service mix is changing), as well as the sizes of their billings and capital purchases. Reporting will be based on historical data spanning 1997 to 2003, WhatTheyThink.com estimates for 2004, and forecasts from 2005 through 2009. It also reviews trends on an inflation-adjusted basis, which is critical to understanding the true nature of the business.
"This type of study is important," said Dr. Joseph Webb, "because the graphic design industry represents a large portion of the overall graphic arts marketplace and their skills and experience are the first step in the demand for print and other media. This significant industry is often overlooked or underserved by vendors, suppliers and print-service providers."
Some of the report's topics on a historical and forecast basis include:
-- number of design businesses and their employees -- number of design freelancers -- sizes of design businesses by number of employees and receipts -- how many graphic design businesses are started and closed annually -- where designers get revenues (service mix), and how this is changing -- key ratio data, such as receipts per business, receipts per employee, payroll per business, and more -- capital expenditures
The report will also include graphic design business information resources, such as associations, publications, and many others.
Vendors and dealers selling and working with graphic design businesses will find the report to be an invaluable tool. The data and commentary will assist executives concerned about market sizing, market segmentation, product development, opportunity assessment, channel and distribution strategy, promotion strategy, and all aspects of planning and forecasting.
The $5.8 billion graphic design industry has approximately 16,000+ businesses (with an average of four employees each) and spends more than $400 million annually on capital goods. The industry has over 80,000 independent freelance practitioners. This is according to a new study entitled “The U.S. Graphic Design Business 2004-2009."
Examining the demographics and trends of graphic design businesses and freelancers, the report outlines the number of creative businesses, employees and freelancers, types of services being offered (and how their service mix is changing), as well as the sizes of their billings and capital purchases. Reporting will be based on historical data spanning 1997 to 2003, WhatTheyThink.com estimates for 2004, and forecasts from 2005 through 2009. It also reviews trends on an inflation-adjusted basis, which is critical to understanding the true nature of the business.
"This type of study is important," said Dr. Joseph Webb, "because the graphic design industry represents a large portion of the overall graphic arts marketplace and their skills and experience are the first step in the demand for print and other media. This significant industry is often overlooked or underserved by vendors, suppliers and print-service providers."
Some of the report's topics on a historical and forecast basis include:
-- number of design businesses and their employees -- number of design freelancers -- sizes of design businesses by number of employees and receipts -- how many graphic design businesses are started and closed annually -- where designers get revenues (service mix), and how this is changing -- key ratio data, such as receipts per business, receipts per employee, payroll per business, and more -- capital expenditures
The report will also include graphic design business information resources, such as associations, publications, and many others.
Vendors and dealers selling and working with graphic design businesses will find the report to be an invaluable tool. The data and commentary will assist executives concerned about market sizing, market segmentation, product development, opportunity assessment, channel and distribution strategy, promotion strategy, and all aspects of planning and forecasting.
