Web-to-Print: Transforming Document Management and Marketing
Product Description
Written by industry expert Heidi Tolliver-Nigro, this report boils down the essentials of marketing and document management with Web-to-print that every marketer needs to know. Written in a succinct, no-nonsense style, “Web-to-Print” describes the technology, the marketing and document management applications, key case studies, hypotheticals, and best practices printers and marketers need to walk away feeling empowered to transform their document and print marketing strategies for greater profitability.
In today's economic environment, businesses are looking for ways to better reduce document costs and more efficiently manage their documents. Transitioning to a Web-based just-in-time, print-on-demand model is often an important part of this strategy. Web-to-print also has profound implications for brand management, customer relationship management, and personalized communications. It represents the opportunity, not only to provide significant cost savings, but to shift from document mass production to a highly targeted, customized model that boosts print marketing effectiveness significantly.
“Web-to-Print: Transforming Document Management and Marketing Models” provides the foundation to begin understanding the impact this technology can have on your business. Without over-simplifying, it provides the basics of Web-to-print as a tool for overhauling document management, marketing, and branding. It examines how Web-to-print is reshaping print marketing by changing cost structures, changing document management models, and driving customization and personalization.
Points are illustrated using best-in-class case studies, hypotheticals, and graphics from actual campaigns in key application categories, including…
- short-run printing and versioning;
- customized marketing collateral with centralized, online control;
- one-off, personalized follow-ups;
- user-generated personalization;
- automated fulfillment;
- true 1:1 print personalization
Report concludes with best practices and strategies for success.
Report is 47 pages, including more than one-dozen graphics, including sample Web-to-print dashboards, images from real Web-to-print marketing pieces, and pie charts showing industry adoption.
Price covers use of the report for an individual user.
The report is part of the Marketer's Primer Series, which also includes “1:1 (Personalized) Printing: Boosting Profits Through Relevance” and “Digital Print: Transforming Business and Marketing Models.”
Available for immediate download. Upon checkout, the file described above is available via download. It comes as a PDF file that your PC will be able to easily open.
In today's economic environment, businesses are looking for ways to better reduce document costs and more efficiently manage their documents. Transitioning to a Web-based just-in-time, print-on-demand model is often an important part of this strategy. Web-to-print also has profound implications for brand management, customer relationship management, and personalized communications. It represents the opportunity, not only to provide significant cost savings, but to shift from document mass production to a highly targeted, customized model that boosts print marketing effectiveness significantly.
“Web-to-Print: Transforming Document Management and Marketing Models” provides the foundation to begin understanding the impact this technology can have on your business. Without over-simplifying, it provides the basics of Web-to-print as a tool for overhauling document management, marketing, and branding. It examines how Web-to-print is reshaping print marketing by changing cost structures, changing document management models, and driving customization and personalization.
Points are illustrated using best-in-class case studies, hypotheticals, and graphics from actual campaigns in key application categories, including…
- short-run printing and versioning;
- customized marketing collateral with centralized, online control;
- one-off, personalized follow-ups;
- user-generated personalization;
- automated fulfillment;
- true 1:1 print personalization
Report concludes with best practices and strategies for success.
Report is 47 pages, including more than one-dozen graphics, including sample Web-to-print dashboards, images from real Web-to-print marketing pieces, and pie charts showing industry adoption.
Price covers use of the report for an individual user.
The report is part of the Marketer's Primer Series, which also includes “1:1 (Personalized) Printing: Boosting Profits Through Relevance” and “Digital Print: Transforming Business and Marketing Models.”
Available for immediate download. Upon checkout, the file described above is available via download. It comes as a PDF file that your PC will be able to easily open.
